The Make in India lion — a bold symbol of India’s industrial strength — is more than just a logo. It’s a mark of trust and credibility. As an MSME, you may be wondering:
“Can I use the Make in India logo for my business?”
The answer? Yes — but only if you’re eligible.
This blog clears all confusion and breaks it down for you in simple terms.
Why the Make in India Logo Matters for MSMEs
For small and medium businesses, the logo works like a brand booster. It shows that your MSME supports India’s industrial vision and builds confidence among:
- Customers who want “Made in India” products
- Government buyers who look for trusted suppliers
- International clients who value compliance and credibility
Benefits of Using the Logo:
- Strengthens brand credibility
- Adds value in global and domestic markets
- Makes your products stand out in tenders and exhibitions
- In positions your MSME as a true “Made in India” brand
Eligibility: Who Can Use the ‘Make in India’ Logo
The Make in India logo is not open for general use. It is meant for businesses that actively contribute to India’s industrial ecosystem.
Your MSME is eligible to use the logo only if the following are true:
1. You Operate a Registered Manufacturing or Service Unit in India
To qualify, your business must:
- Manufacture goods in India, or
- Provide industrial services (e.g., engineering, automation, tooling, etc.)
This includes:
- Food processing units
- Machinery makers
- Apparel manufacturers
- Electronics assemblers
- Tooling & fabrication workshops
Note: Just having UDYAM registration or a GST number isn’t enough. DPIIT expects actual operations — not just paperwork.
2. You shall use the Logo for a Valid Purpose
The logo can only be used in situations that align with the Make in India initiative, such as:
- Manufacturing trade events and exhibitions
- Promotional materials related to Indian industry
- Websites or publications covering relevant sectors
- Product packaging only when approved
- Export promotions
DPIIT grants permission only when your purpose clearly promotes Indian manufacturing or services. It’s not for decoration or generic branding.
3. If you have Official Permission from DPIIT
Even if you’re fully eligible, you can’t use the logo without written approval. You must:
- Apply to DPIIT at least 30 days before intended use
- Share your business and usage details
- Wait for evaluation and written consent
Once approved, your MSME can use the logo only for the specified purpose and duration.
Who Cannot Use the Logo (Even If They’re Indian Businesses)
This is where many businesses get it wrong. Being based in India doesn’t automatically give you the right to use the logo.
Here’s who does not qualify:
1. Importers and Repackagers
2. E-Commerce Sellers Without Manufacturing Units
3. Startups Without Active Operations
4. Agencies or Designers Using It on Behalf of Clients
📌 DPIIT’s Deeper Evaluation Criteria
When DPIIT reviews your application, they check:
- Relevance to the 25 approved sectors under Make in India
- Visibility and scale of your event or material
- Alignment with Make in India goals
- Professional and respectful use of the logo
They can also request layout samples or marketing material in advance — and even withdraw permission if guidelines are violated.
🧾 Summary Snapshot
| Can Use | Cannot Use |
| MSMEs with active manufacturing/service units in India | Importers, repackagers, traders |
| Businesses promoting industrial sectors through events/media | E-com sellers without local production |
| Applicants with DPIIT’s written permission | Startups with no operations yet |
| Usage approved for specific campaigns or packaging | Anyone using the logo without permission |
Final Thoughts
The Make in India logo is a powerful identity — especially for MSMEs that represent the backbone of India’s growth.
If you’re truly part of that story, get recognised the right way.
To get DPIIT recognition for your MSME LOGO. Please refer this blog- DPIIT Recognition Process, Documents & Eligibility
This article is only a knowledge-sharing initiative and is based on the Relevant Provisions as applicable and as per the information existing at the time of the preparation. In no event, RMPS & Co. or the Author or any other persons be liable for any direct and indirect result from this Article or any inadvertent omission of the provisions, update, etc if any.
Published on: September 18, 2025